Gracie has spent her whole life in sunny Florida. Although she eventually made her way to Gainesville, St. Augustine is where she really grew up. Living in one of the country's most historic cities sparked her curiosity from an early age and inspired her love for storytelling, culture and community. She became fascinated by the stories behind different places and the people who make them feel like home, something that still inspires the way she approaches marketing and creative work today.
While attending the University of Florida, Gracie explored many different areas of media and communications, including digital news reporting, TV broadcast, video production and photojournalism. Through years of trying different creative paths, she realized her favorite part of storytelling was building meaningful connections and helping brands connect with people in genuine ways. That passion ultimately led her toward branding, social media and strategic communications.
Outside of work, Gracie loves arts and crafts, long walks, dancing and cooking large meals for family and friends. She especially enjoys hosting multicultural potlucks and bringing people together through food, conversation and shared experiences.